Strategic Analysis & Plan for Mofon’Go

Abstract

This research examines Mofon’Go, a food kiosk in Old San Juan, Puerto Rico, to develop a strategic plan for sustainable growth within the quick service restaurant (QSR) industry [1] . The objective was to analyze its business model, competitive environment, and operational challenges [1]. Methods included a comprehensive SWOT analysis, PESTEL framework, Porter’s Five Forces, and financial projections [1]. Results revealed strengths in location and authenticity, alongside weaknesses like supplier dependency [1]. Strategic recommendations focus on formalizing supplier partnerships and enhancing digital presence, projecting a 22% sales increase [1]. The study concludes that Mofon’Go can transform vulnerabilities into competitive advantages by leveraging cultural narratives and operational efficiency [1].