Sustainability Study of Galaxy Bowl by using new strategies of marketing, promotions and statistics to improve sales of food and beverages

Abstract

This project focuses on informing people about the food and beverages sold at Galaxy Bowl (Universal Studios Orlando). In this project we worked in new marketing and promotion of their food and beverages to improve their sales based on those items. Cabana Bay is a popular resort since it is the only resort at Universal Studios which has a bowling alley, however people do not know that they are actually a full-service restaurant. Finally, lets Galaxy Bowl and its labors get a better sustainability based on food and beverages sales. After we did all the activities, we could obtain an increase on F&B sales by almost 15%.